Consider an organization with a US $2 billion budget, a workforce of over 40,000, and one of the worst performances noted on the public record. One man turned that around in less than two years.
That is the story of Bill Bratton, the police commissioner of New York Police Department (NYPD), who within two years of being appointed as the police commissioner in 1994, established the New York City as the safest large city in the United States despite immense corruption, resistant workforce, limited resources, and an out-of-control crime rate.
Bratton was credited with changes across multiple performance metrics. In the two years of his tenure with NYPD, Harvard Business Review noted that “the felony crime fell 39%; murder, 50%; and theft, 35%. Gallup polls reported that public confidence in the NYPD jumped from 37% to 73%, even as internal surveys showed job satisfaction in the police department reaching an all-time high.”
But this was not an anomalous turnaround story. Bratton had a systematic approach he used across three different police departments (NYPD, Boston, Los Angeles) — proving with every turnaround story how change can be created and scaled.
Bratton did not try to influence every person in the police force. Instead, he focused his energy on a select few influencers, creating a compelling movement for change driven by the critical mass who were empowered to create change despite the cultural and financial limitations of the organization.
Yet, many leaders spread themselves thin trying to influence all the stakeholders relevant to their organization. Effective change leadership requires a strategic investment of your two most valuable resources — time and energy — to create buy-in from the key influencers while directly addressing the concerns of the naysayers.
Who are the key influencers in your department/organization, and how do you identify them?
Your key influencers are individuals who have the potential to direct the behaviour of others in your organization.
Individuals obtain power through their formal titles (e.g., executives, directors), their expansive networks internal and external to the organization, through their expert knowledge (e.g., engineers), through the goodwill they have created among their peers, through their strategic acquisition and application of knowledge, and through their ability to withhold resources (e.g., unions).
When trying to identify your key influencers, think of people who have one or more of the sources of power described above. Also include the Negative Nellies if they have one or more of the above sources of power, even if you or others aren’t particularly fond of them. Validate this list with your trusted advisors, ensuring inclusion of employees across the organizational hierarchy.
Once you have the list of your key influencers, focus on co-creating the change imperative with them. Let them guide the change efforts while you sidestep the resource hurdle by helping them focus their change efforts on select causes or departments, etc. This will allow them to scale their energy and efforts. Further, support the team by establishing clear boundaries for decision making and remove political hurdles to enable the team to take necessary action.
How do key influencers help diffuse and scale change?
Your influencers’ team will scale the change initiative formally through their structured efforts and also informally through their respective social networks. This team can influence change broadly through their social networks that constitute a broad diversity of individuals within and outside the organization. This happens in three ways.
Social networks are self-validated through trust built over a long period of time. Also, the employees can have more honest and open conversations about change with their trusted peers. Last, employees can observe and emulate the desired behaviours demonstrated by the influential members of their social networks.
Unleash the potential and power of your key influencers while creating an employee-led change movement that could not only transform your organization’s performance but also boost public opinions about it.
The success of the changes you want to create is ultimately measured by the degree of penetration of those changes across your workforce. Are people adopting the new behaviour, processes, technology, etc.?
You can expedite the change adoption by leveraging the power and influence of your key influencers.
Like the kingpin in bowling, your influencers have the potential to impact the remaining pins. Aim for the kingpin and you are bound to hit a strike.